Retail Management
PLANOGRAMS - Meaning, its Need and Types of Product Placements
How do you think buildings are constructed ?
With the help of architectural drawings.
An architectural drawing creates a rough print of the building on paper which gives an idea about the floor plans, location of rooms, lobby
and so on. In retail a planogram replaces architectural drawings. Once a retailer opens a store, he needs to have a rough idea about the store
plan. A planogram helps in the same. Planograms are similar to architectural drawings and help the retailer to understand where the
merchandise should be stocked in order to catch the customer’s attention and make the maximum impact. Planograms are nothing but
diagrams which give the retailer an idea how and where to place the merchandise to attract the customers into the store.
Need for Planograms - Why Planograms ?
Presentation of product plays an important role at the retail store. With the help of Planograms; a retailer can actually know where to place
the products for the maximum effect. Planogram enables the retailers to stock the products at the right place and at the right time to attract
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the customers and prompt them to buy.