Retail Guide to Instagram:
How Brands can Leverage the Platform to Grow Sales
Welcome to the Instagram party. It’s where we get daily fashion and beauty inspiration, selfies, awe-inducing travel pics, delicious
#foodporn, images of celebrities in their natural habitat, and a whole lot more.
It’s the Instagram era, and we’re just living in it. Once simply a photo-sharing tool featuring image-enhancing filters, Instagram is now
considered a platform for brands and regular folks to share content, and interact with others. According to L2’s Social Platforms briefing,
Instagram “accounts for more than a third of brand interactions, in contrast to Facebook’s 6%.” Brands have adjusted their focus
accordingly
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