Brand Spur Issue 5 | Page 42

Smart Marketing Strategy 'Go Viral' Is Not A Smart Marketing Strategy Everyone wants to go viral. It’s the marketer’s dream. Only 15% of marketers go viral. The odds are already stacked against you. But still many marketers try to get that 15 minutes of fame. So why wouldn’t you aim for this level of success? The truth is going viral isn’t an effective content marketing strategy at all. It can actually work against you. This guide is going to show you some of the reasons why you absolutely shouldn’t be trying to make viral happen. Of course, if it happens naturally then that’s fantastic, but don’t go out of your way to do it. The Odds Are Against You… Read more...