Brand Spur Issue 5 | Page 40

Influencer Marketing #MannequinChallenge THE Mannequin Challenge is the “latest craze” to sweep the internet with Hillary Clinton, Adele, Destiny’s Child and even professional sportsmen joining in. It’s being branded the new ‘Ice Bucket Challenge’ but what exactly is the new social media trend and who started it? Here’s everything you need to know. The Mannequin Challenge is a viral Internet video trend where people remain frozen in action like mannequins while a video is recorded, usually with the song “Black Beatles” by Rae Sremmurd playing in the background. The hashtag #MannequinChallenge was used for popular social media platforms such as Twitter and Instagram. It is believed that the phenomenon started by students in Jacksonville, Florida on October 12, 2016. Read more...