Editorial – Early Christmas
As 2016 is gradually coming to a close, it will be said by manufacturers
and
consumers alike that it is a year in which the need to dig deep and reach for the
untapped and unused inner strength and capabilities
became more imperative.
Strategies defined the landscape of brand
management and execution was the sing-song in board rooms across the country.
Brands continued to spend and talk loud amidst the recession’s high cost of production and shrinking disposable
income. 2016
clearly marked the separation of the “men” from the “boys” in manufacturing. Doggedness and determination proved to be another
unique factors displayed by brands with the “men” carting away the prizes
while the “boys” drowned in the flood of the bad
economy.
This year also marked the birth of BrandSpur Ng, and in this edition we continued what we promised to keep doing by serving you
insightful and informative brand activities, events, advertisements and happenings across different sectors in the economy that
can make you win in the marketplace.
We bring to you everything you need to know about retail audit/management, how to treat your customers like royalty, new
launches; while the hospitality and tourism section enlightens on the use of ‘Emu Oguro’ (local palm wine) to attract foreign tourist
through exports and we also portrayed the resilience of two young Nigerian entrepreneurs who are making giant strides despite the
odds in the SME corner.
It is our delight to keep you informed and enthralled to the pages of BrandSpur Ng; kindly share your comments and do not forget
to subscribe and share this brilliant piece with your friends and colleagues.
Compliments of the season and see you in 2017.
Kærar þakkir!!!