Brand Spur Issue 5 | Page 102

Why BBM Is Thriving in Nigeria and South Africa Johnny Amao of Mobi Hunter tells us why BBM is thriving in Nigeria and South Africa plus why you should launch your campaigns via the game-changing platform. Back in August, I visited South Africa and spent some time with a number of BBM’s advertising and content partners and some payment providers we were considering for partnership opportunities. Having spent many years working with South African mobile operators and banks in past roles, I have always been amazed at the potential of the market there. Read more…