Online activities
Chi Limited fetes consumers through its social media contest promos
One way for any brand to survive in today’s ever-changing marketplace is to provide real-time, personalized
experiences that reach consumers just as they need them. This is because most consumers, in an era of mobile
technologies, are now always connected and are able to find information within seconds. This has put them in
control of their own experiences making them more powerful than ever.
With the consumer at the heart of its operations, Chi Limited, Nigeria’s market leader in fruit juices and Beverages,
has leveraged on this understanding by regularly connecting with consumers through various initiatives in the
digital social networking space. The company achieves this by constantly activating all important consumer touch
points in exciting and fun ways that also rewards the consumer.
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