Malta Guinness Herbs Lite:
Is Guinness overplaying the herbal card?
Just about three weeks ago, Diageo Guinness unveiled a new addition to its brand portfolio called
Malta Herbs Lite. This is a sugar light malt drink designed to appeal to the health-conscious consumer
who worry about the level of sugar in non-alcoholic drinks.
Managing Director, Guinness Nigeria Plc, Mr. Peter Ndegwa explained that Guinness Nigeria Plc
choosed to introduce this new addition to the Malt category to give Nigerians not only a wider
selection of malt drinks to choose from but also help in maintaining a healthier lifestyle by virtue of its
low sugar formulation. He also stated that with the new classifications by industry regulators on sugar
content for malt drinks, Malta Guinness Herbs Lite is the first truly Light sugar malt in Nigeria
delivering even less sugar than most other malt drinks.
Read more…