Have Alomo and Ace Roots Lost The Herbal War To Orijin?…
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When Dr Kwabena Adjei floated the idea of establishing Kasapeeko Limited, Ghana to produce the now very popular, award
winning herbal drink, Alomo bitters, nobody would ever imagine that the drink would one day rule the Nigerian market.
It was when Alomo made a triumphant entry into the Nigerian market, that many other brands realised the untapped
opportunities for then other brands decided to follow suit.
The herbal drinks market became an abode for Osomo, kasa kasa, opa eyin, pakurumo and many others produced by some
small scale entrepreneurs. To give Alomo the fight it desired in the Nigerian market, there came Ace Roots and Orijin drinks.
Ace Roots is from the stable of Nigerian Breweries Plc while Orijin was introduced by Guinness Nigeria Plc.
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