Brand Spur Issue 4 - 4th Edition | Page 52

Nigeria and chill NIGERIAN Breweries Plc, has kick-started the Heineken global talent campaign, ‘Go Places’ in Nigeria. The official announcement was held in Lagos. ‘Go Places’ takes the unique form of an interactive visual storytelling game, which guides participants on an adventure of choices, adopting elements of the global Heineken Company culture, whilst showing off a diverse, multi-talented workforce including Africans and Nigerians. Players are taken through 12 questions each of which they have to provide answers between 3 & 5 seconds. 52 Read more... 55