Influencer Marketing
This is where Brands get influencer marketing wrong
What's the idea of influencer marketing?
The idea is simple, use your influence to drive awareness and actions towards a cause, product, brand, mindset
and even opinion. Brands majorly use social media influencers to drive awareness and Conversions for their
products a d services, which is good, but many brands get it wrong when they dictate all of the content of the
influencer.. Turning the influencer into a copy and paste promoter.
Influencer marketing works best when a brand briefs her influencers and also inform them of the dos and donts of
the campaign. From the brief, every influencer should be smart enough to create his or her own content that
would be organic and resonate among their audience…
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