Brand Spur Issue 4 - 4th Edition | Page 41

The Reality Of 2016 Black Friday In Nigeria This year’s Black Friday is one with loads of promises as per discount sales and the expectations. Black Friday is an American culture which heralds the beginning of holiday sales, and has been well embraced in this part of the world. In America, it is always the day following Thanksgiving celebrated on the Day fourth which is Thursday of November of every year. Some key players in the eCommerce space in Nigeria who have been at the fore such as Jumia which started the Black Friday in 2013, have promised a two-week sales period beginning from 14th – 24th November 2016 while Konga’s Fall Yakata is billed to commence November, 2016. 18th Many to 21st popular of stores partake in the Black Friday sales and we hope to see few new/smaller stores also drop the prices of their stocks up to 90% discount offers. Read more…