The Reality Of 2016 Black Friday In Nigeria
This year’s Black Friday is one with loads of
promises as per discount sales and the
expectations.
Black Friday is an American culture which
heralds the beginning of holiday sales, and
has been well embraced in this part of the
world. In America, it is always the day
following
Thanksgiving
celebrated
on
the
Day
fourth
which
is
Thursday
of
November of every year.
Some key players in the eCommerce space
in Nigeria who have been at the fore such
as Jumia which started the Black Friday in
2013, have promised a two-week sales
period
beginning
from
14th
–
24th
November 2016 while Konga’s Fall Yakata is
billed
to
commence
November,
2016.
18th
Many
to
21st
popular
of
stores
partake in the Black Friday sales and we
hope to see few new/smaller stores also
drop the prices of their stocks up to 90%
discount offers.
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