The October edition of BrandSpur Ng is super packed with loads of brand activities across Nigeria. Guess, it is Naija’s independence
gift coming one month late. A lot of events and activations occurred in the month, a testament to BrandSpur Ng’s call in previous
editions to keep talking loud despite recession.
Karl Von Clausewitz a retired Prussian general said, “It is from the character of our adversary’s position that we can draw conclusions
as to his designs and will therefore act accordingly.” In times like this, small brands are said to be at the receiving end due to the
large economies of scale of the big manufacturers and brands, however, this might just be the best time to display your ability and
strength to stay afloat. Imagine a car and a trailer moving on the same road not necessarily at the same speed, which one gets to
turn or make the bend faster? As a small brand staying afloat means remaining the same through it all; time and market may change,
economy maycollapse but the brand must remain the same; it is all about consistency, this can be done in a little way but it must be
deployed strategically and tactically. Remember, “he who attempts to defend everywhere, defends nothing.”
The power of a brand name lies in the meaning of the word and what it connotes in the mind of consumers and a brand can not get
into the mind of consumers if it doesn’t stand for something. In this edition, we examine Guinness Nigeria’s launch of Malta Guinness
Herbs Lite with an article, “Malta Guinness Herbs Lite: Is Guinness overplaying the herbal card?” asides overplaying the herbal card,
questions begging for answers are: why this launch? Is it to meet a market need or fill a hole in the line or compete directly with
competition? While the management of GN Plc might have something good things to say about this introduction, the long term effect
on the Malta Guinness brand equity might outlive us all.
As usual, we bring to you a pool of insightful articles, activities and events across sectors in Nigeria , from new launches to brand
collaboration, the importation of substandard products in the market, to the 4G LTE war between the telecom giants among others.
October was a busy in terms of activities and BrandSpur Ng brings this all to you in addition to revealing the potentials in French Fries
as well as giving kudos to two young female entrepreneurs who despite the odds are winning in their businesses.
We invite you to another exiting read and do not forget to reach us via [email protected] , if you have any
comment or opinion on how to make this better.
Arigato! (Thank You)