What do your clients say about you?
Technology and the ability to share information has democratised the perception of brands. Customer opinion is more influential than ever in determining brand perception. What consumers believe a brand represents, their views on products and services and how they compare with competing brands are now front and centre. Companies that embrace new technology undoubtedly have the advantage in today’ s tech-savvy landscape. Tech trends often reveal new markets or expose niches for products and services. Companies who are actively using tech to gain consumer insights and adapt their offering will always have the lead over competitors.
Here’ s how businesses can harness the power of technology to shape public perception of their brand – and why the tech they offer needs to solve problems too.
Social is the only currency
• Increasing use of social media influences consumer opinions – it plays a crucial role in how consumers discover and share brand information. This reality means companies need to invest in solid social media strategies with an insight-feedback loop, to stay in the know about how consumers feel about their brand.
The value in user experience
• In addition to gaining insight via social media and putting perception-enhancing information in the right places, make sure you’ re conducting frequent surveys or feedback sessions to find out how customers feel about your brand in real life. This information can then be used to inform product or service tailoring going forward.
Responding to tech changes
• To constantly improve customer perception, Nashua has moved from selling products to integrated business solutions. By seeking out consumer insights, we’ ve re-engineered our products to add maximum value and optimise processes. It’ s vital we’ re always exploring innovative ways to save money and enhance businesses – based on valuable feedback from new and existing customers.
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