What do your clients say about you ?
Technology and the ability to share information has democratised the perception of brands . Customer opinion is more influential than ever in determining brand perception . What consumers believe a brand represents , their views on products and services and how they compare with competing brands are now front and centre . Companies that embrace new technology undoubtedly have the advantage in today ’ s tech-savvy landscape . Tech trends often reveal new markets or expose niches for products and services . Companies who are actively using tech to gain consumer insights and adapt their offering will always have the lead over competitors .
Here ’ s how businesses can harness the power of technology to shape public perception of their brand – and why the tech they offer needs to solve problems too .
Social is the only currency
• Increasing use of social media influences consumer opinions – it plays a crucial role in how consumers discover and share brand information . This reality means companies need to invest in solid social media strategies with an insight-feedback loop , to stay in the know about how consumers feel about their brand .
The value in user experience
• In addition to gaining insight via social media and putting perception-enhancing information in the right places , make sure you ’ re conducting frequent surveys or feedback sessions to find out how customers feel about your brand in real life . This information can then be used to inform product or service tailoring going forward .
Responding to tech changes
• To constantly improve customer perception , Nashua has moved from selling products to integrated business solutions . By seeking out consumer insights , we ’ ve re-engineered our products to add maximum value and optimise processes . It ’ s vital we ’ re always exploring innovative ways to save money and enhance businesses – based on valuable feedback from new and existing customers .
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