Brand Spur Issue 4 - 4th Edition | Page 13

Recession: Substandard products flood market The influx of substandard goods, especially fast moving consumer goods (FMCG) in the market, has reached an alarming rate with authorities expressing worries and concerns that this may further erode the already battered economy. Thus the Director General of the Standards Organisation of Nigeria (SON), Dr Paul Angya, has called for the establishment of a system that could support SON to watch list substandard products in the ports and borders, pointing out that failure to address the upsurge headlong, would be detrimental to the economy of the country. He said the nation was fighting another form of war against substandard products, even as he emphasised that SON would need the support of an institution like the Nigeria Customs Service (NCS) to attain success in “fighting the war.” While making a clarion call for action, the SON boss said: “Our mandate and what we do is very important for people living quality and fulfilled life. People can only live a quality life if there are quality goods in the market. Our job affects people’s lives. That is why we need collaboration from the Customs because they are the first point of call of importation. Now is a very challenging time in our history and we must lay emphasis on quality and standard.” Growing worries over products counterfeiting Counterfeit products are unauthorised imitations of branded goods intended to be passed off for an original with the purpose of defrauding or deceiving the consumer of the said product into believing that it is the original product. In the opinions of experts, the incidence of substandard goods has outrun the economy of the country. The havoc they wreak on the nation’s economy is unimaginable. Read more…