Brand Spur Issue 4 - 4th Edition | Page 108

Nigerians consume N62.8b French fries yearly • Import blamed on low investment in potato processing • Experts seek sustainability in agribusiness Dollar scarcity, occasioned by the Central Bank of Nigeria (CBN), flexible exchange (forex) rate policy, may have saved the country about $45 million or N14.1 billion at N314 to $1 yearly capital flight used for importing French fries. However, operators put the figure at $200million or N62.8billion. The forex policy has made it difficult for fast foods operators and super markets to continue with the importation of French fries, which Nigerians consume with relish. French fries are finger chips made from potatoes, a crop that is widely grown in many parts of the country. Read more… 47