www.brandspurng.com
BRAND SPUR
M O N T HLY B R AN D M AGAZ I N E
Vol.1 No.4
2016
Myth-busting – “Shelf Space
Should Equal Market Share”
Economy
Is Nigeria losing its
investment appeal?
“What is the relationship between value
sales, volume sales and share of shelf?”
Influencer Marketing
24% of Nigerian consumers
ignoring brands online
– Kantar TNS
This is where Brands get influencer
marketing wrong
New Launch
Malta Guinness Herbs Lite:
Finally! The 4G LTE War Has Just Begun
Is Guinness overplaying the
herbal card?
Influencer Marketing
This is where Brands get
influencer marketing wrong
Image credits:
istock.com, 123RF.com and Google search
October Edition
Commodity Price Update
@brand_spurng
Economic scorecard
Have Alomo and Ace Roots Lost The
Herbal War To Orijin?…
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