Kevin Babyak is an econometrician and senior manager on the global brand protection team at Johnson & Johnson. He
has more than 25 years of experience in the field of analytics, mainly as a practitioner. He has published numerous
articles in the area of economic modeling. For this project, Kevin was the overall project lead and product owner. He
holds a master of science degree and has completed his doctor of philosophy core curriculum in business & economics
from Lehigh University.
Kevin Weaver is the director of brand protection at Johnson & Johnson. He is currently responsible for developing and
deploying innovative business and technology solutions that combat the risks associated with illicit trade (e.g.
counterfeits, diversion, tampered, trademark / copyright) for the Johnson & Johnson Family of Companies across the
pharmaceuticals, medical devices, and consumer sectors worldwide. Mr. Weaver has over 25 years of experience
working for Johnson & Johnson, Kellogg Company, and Computer Sciences Corporations across various roles
developing competencies within information technology, data & analytics, business & market intelligence, supply chain,
and strategic planning & architecture. He is a member of the A-CAPP Center industry advisory board and previously
served on the International Anti-Counterfeiting Coalition (IACC) board of directors along with several other industry
and academic positions throughout his career.
Larry Griffith joined the Bohning Company in October 1987. Previous to this, he was an officer in the United States Army
and worked in IBM’s Federal Systems Division. Shortly after joining the Bohning Company he became the president and
CEO. Larry Griffith earned his bachelor of business management in accounting degree from the University of Texas at
Austin in 1981, his master of business management from Michigan State University’s Eli Broad College of Business in
2008, and his doctor of management degree from Case Western Reserve University in 2015. He has been active in his
regions Workforce Development Board, been a Missaukee County Commissioner two years and the chairman of the
county board for one year. He has been on the Archery Trade Association Board of Director’s from 2005 to 2012 and
the chairman and vice chairman in 2009 and 2010 respectively.
Laura Bix is the assistant dean for teaching, learning and academic analytics for the College of Agriculture and Natural
Resources and a professor at the School of Packaging at Michigan State University. She specializes in healthcare
packaging at MSU, where she has been recognized with an Excellence in Teaching Award. She has served as an expert
to international and national panels convened by ISO, the US Food and Drug Administration, the US Centers for Disease
Control and Prevention, the Consumer Healthcare Products Association and the Gerontological Society of America. In
2008 when she was named one of the 100 most notable people in the medical device industry by Medical Device and
Diagnostics Magazine and her multidisciplinary efforts regarding healthcare packaging and ease of use were honored
again in 2014 when she was awarded the Phi Kappa Phi Excellence in Interdisciplinary Scholarship Award. More recently,
her leadership skills were recognized when she was appointed as an academic fellow of the CIC’s Academic Leadership
Program. Work from her group has been published or highlighted in numerous outlets, including: PLoS One, The
Proceedings of the National Academy of Sciences of the US, Consumer Reports and Men’s Health.
Leah Evert-Burks is an industry fellow with the A-CAPP Center. She is also the editor in chief for the center’s The Brand
Protection Professional, an industry journal dedicated to brand protection with articles written for and by practitioners
and industry experts. Leah previously served on the A-CAPP industry advisory board. In addition to her work with
A-CAPP, Leah works as an independent brand protection consultant primarily for the footwear and apparel industry and
with Foucart & Associates. Leah retired as director of brand protection with Deckers Brands in 2015 where she directed
all anti-counterfeit programs worldwide and managed IP litigation for the Deckers footwear brands which included the
UGG brand. Leah began her legal career in 1984 working as a paralegal for the U.S. Department of Justice in Washington
D.C. Since that time, she has worked primarily in-house for various corporations in a variety of industries. Leah served
as the 2014 co-chair for the American Apparel and Footwear Association Brand Protection Council. As an industry
member of an FBI-led working group relating to IP Cyber-crimes, Leah helped develop a set of PSAs which were
awarded an Emmy in 2014. Leah has been interviewed about counterfeiting by numerous media franchises including
Good Morning America, The New York Times, The Wall Street Journal, Milken Institute Review, ABA Journal Magazine,
among other publications, and is a frequent speaker on the issue. Leah received her bachelor of arts degree in history
from Fort Lewis College in Durango, Colorado.