SUMMIT
IN DETAIL
OCT 2
tues day
7:30a - 8:30a Registration, Breakfast, Exhibits
8:30a - 9:00a Welcome and Awards
9:00a - 12:30p
Beaumont and Terrace
University Ballrooms A-D
Data Analytics for Brand Protection
University Ballrooms A-D
9:00a - 9:15a
9:15a - 10:15a
Theme Introduction
Xinghao Wang, Director, Alibaba Global IP Enforcement
Panel: Data Dilemmas: Getting the Data You Need, and Developing
Data Sharing Partnerships
Jay Kennedy, Assistant Professor, Center for Anti-Counterfeiting and Product
Protection and School of Criminal Justice, Michigan State University (moderator)
Brian Kristel, Director of Investigations Services & Trademark Enforcement
Americas, Tiffany & Co.
Brendan Lyle, Intelligence Analyst, Brand and Consumer Protection Program,
National Cyber-Forensics and Training Alliance
Lara Miller, Counsel & Director of Strategic Planning, International
AntiCounterfeiting Coalition
Andy Toole, Acting Chief Economist, United States Patent and Trademark
Office and Research Associate, Center for European Economic Research
Yuying Xie, Assistant Professor, Department of Computational Mathematics
Science and Engineering and Department of Statistics and Probability , Michigan
State University
10:15a - 10:45a Break, Exhibits, and Student Research Feature, Beaumont and Terrace
10:45a - 11:45a Panel: Maximizing the Value of Data in Brand Protection
Jay Kennedy, Assistant Professor, Center for Anti-Counterfeiting and Product
Protection and School of Criminal Justice, Michigan State University (moderator)
Saleem Alhabash, Assistant Professor, Public Relations and Social Media,
Department of Advertising and Public Relations, and Department of Media and
Information, Michigan State University
Nate Davis, Attorney, Whirlpool Corporation
Jeff Bonham, Director of Brand Protection-Americas, Fitbit
Kevin Weaver, Senior Director of Brand Protection, Johnson & Johnson
11:45a - 12:30p
Strategy Sessions
1. Data Collection and Metrics, Beaumont Room
2. Enforcement Activities, Capitol Room
3. Building and Training Brand Protection Teams, Great Lakes Room
4. Public Private Partnerships, Red Cedar Room
5. Consumer Issues, Board Room
6. Research for Brand Protection, Salon D
7. Communications, Salon A
8. Industry Benchmarks, Campus East Room
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