SUMMIT
AT A GLANCE
DISCUSSIONS WILL FOCUS AROUND
THREE THEMES
DATA ANALYTICS FOR BRAND PROTECTION
Organizations are asking brand protection professionals to do more with less.
Data collection and analysis offers a way to do so. Yet, data gathering and
analysis can be intimidating. This theme will explore best and emerging practices
for how data is used by organizations.
THE TOTAL BUSINESS SOLUTION AND THE BRAND PROTECTION TEAM
Many organization functions and departments can support brand protection. Successfully
integrating all parts of an organization into brand protection can protect its mission. How
well a brand protection team–whether one person or twenty–can strategically guide the
integration into the rest of the organization is paramount. This theme will explore what
brand protection as a total business solution looks like in different companies and what
practices are needed to build a successful total business solution for brand protection.
PRODUCT COUNTERFEITING AND THE CONNECTION TO OTHER ILLICIT ACTIVITIES
Product counterfeiting often connects and overlaps with other illicit activities, which can
include product diversion, intellectual property theft, gray market activities, and other crimes.
Understanding the overlaps and relationships can lead to better strategies to address the
product counterfeiting threat. This theme will explore these overlaps.
EACH THEME CONTAINS THE FOLLOWING
FOUR SESSIONS
1 INTRODUCTION
A 15 minute
introduction to the
brand protection
theme by a thought
leader in the field.
2 PANELS
4 STRATEGY SESSIONS
Two interactive panels
of moderated, in-depth
conversations among
panelists with Q&A
from the audience.
3 BREAKS
Extended breaks to network, further
discuss themes, engage with
A-CAPP students, or visit our partner
booths to learn more about research
and education programs.
Participant-selected guided sessions where attendees can discuss
their perspectives on what they heard in the earlier panels and
come up with 5 best practices as a group.
1