Brand Protection Strategy Summit 2017 Summit Agenda | Page 9

BRAND PROTECTION STRATEGY SUMMIT
AGENDA
DETAIL
OCT 3
T U E S D AY
2:30p - 3:15p
Return on Investment Panel
Resource Allocation and the Cost of Quality
Room 203/204
Karen Sedatole, Professor of Accounting, Goizueta
Business School, Emory University
Will Demeré, Assistant Professor of Accounting, University
of Missouri
Dean Brocious, Associate Vice President, Global Compliance
Services
Jason Kosofsky, Senior Global Protection Investigator, Ford
Motor Company
3:15p - 3:30p
Break and Exhibits
Room 201/202
3:30p - 4:15p
Return on Investment Strategy Sessions
1. Metrics
Governor’s Room
2. Industry Benchmarks
Room 201
3. Data Systems
Room 202
4. Communications
Board Room 1
5. Law Enforcment Statistics
Board Room 2
4:15p - 5:00p
A-CAPP Center Research Lab
Room 205
Anatomy of a Research Project: The Product
Counterfeiting Database
Analyzing Internet Sales of Cigarettes
Advertisements for Counterfeit Products on Social Media
State Level Enforcement of Counterfeiting Laws
Finding Illicit Goods Online Using Big Data
Distribution and Marketing Structures Involved in the Sale
of Fake Native American Jewelry
Product DNA for Anti-Counterfeiting
Building Effective Brand Protection Programs to Address
Product Counterfeit Risk
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