Brand Protection Strategy Summit 2017 Summit Agenda | Page 6

2017 A-CAPP CENTER
AGENDA
OVERVIEW
OCT 3
T U E S D AY
Lansing Center
333 E. Michigan Avenue
7:30a - 8:30a
8:30a - 9:00a
9:00a - 9:15a Registration, Breakfast, Exhibits
Welcome and Awards
Partnerships Introduction
9:15a - 10:00a Partnerships Panel
10:00a - 10:45a Partnerships Panel
10:45a - 11:00a
11:00a - 11:30a
11:30a - 12:15p
12:15p - 1:15p
1:15p - 1:30p
1:30p - 1:45p Break and Exhibits
Partnerships High Tops
Partnerships Strategy Sessions
Lunch, Networking, Exhibits
Brand Protection Hero Remarks
Return on Investment Introduction
1:45p - 2:30p Return on Investment Panel
2:30p - 3:15p Return on Investment Panel
3:15p - 3:30p
3:30p - 4:15p
4:15p - 5:00p
5:00p
6:00p - 9:30p Break and Exhibits
Return on Investment Strategy Sessions
Research Lab
Closing
Reception
Brand Protection - A Three-legged Stool
Partnerships: Forming, Storming, and Norming
Partnerships: Performing and Transforming
Valuing the Brand Protection Function
Metrics and Brand Protection Valuation
Resource Allocation and the Cost of Quality
R.E. Olds Transportation Museum
240 Museum Drive
OCT 4
WEDNESDAY
Lansing Center
333 E. Michigan Avenue
3
7:30a - 8:30a
8:30a - 8:45a Breakfast and Exhibits
E-Commerce Introduction
8:45a - 9:30a E-Commerce Panel
9:30a - 10:15a E-Commerce Panel
10:15a - 10:30a
10:30a - 11:00a
11:00a - 11:45a
11:45a - 12:00p Break and Exhibits
E-Commerce High Top Discussions
E-Commerce Strategy Sessions
Closing and Adjourn
The Good, the Bad, and the Opportunity
Legit or Not? Weeding Out Counterfeit Ads and
Listings Online
Organizational Adaptation and the Changing Nature of
E-Commerce Retailers