BRAND PROTECTION STRATEGY SUMMIT
RESEARCH LAB
DESCRIPTIONS
RESEARCH LABS (CONT.)
Distribution and Marketing Structures Involved in the Sale of Fake
Native American Jewelry
The structure of activities related to the distribution, wholesale and retail sale
of jewelry marketed as “Native American origin” through e-commerce sites is
explored in this study. This study is a practical application of the Social
Structure-Social Learning criminological theory.
This project is being
developed in partnership with the MSU Native American Institute.
Product DNA for Anti-Counterfeiting
This research project aims to develop novel next-generation field deployable
non-clonable anti-counterfeiting technologies (ACTs) that will combine novel
nanomaterials and DNA tags with data-carrying devices (e.g. RFID and smart
phones) to authenticate genuine products and ensure public safety. Specifically,
the project will design and develop product DNA barcodes (PDB) for product
authentication, product serialization, brand protection, track-and-trace, intelligent
supply chain, and law enforcement.
Building Effective Brand Protection Programs to Address
Product Counterfeit Risk
MSU and UL are collaborating on why firms should and how they can organize for
brand protection. This research examines the risk to brand protection where threat,
vulnerability, and consequences meet. It explores assessment and mitigation, and how
they combine in a learning organization. The final work will have both practitioner
insights and academic lessons.
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