2017 A-CAPP CENTER
How Can Partnerships Promote Brand Integrity?
New and evolving brand-protection issues demand that firms work with
others to strengthen brand integrity. Attendees will hear from an
academic, an industry and a law enforcement partner and learn how
partnerships with other firms, government, or academia can address issues
arising from evolving demands.
Attendees may be interested in the Center’s research on partnership, published in its
Backgrounder Series: Partnerships and the Battle Against Product Counterfeits and A
Private Sector Perspective for Building Public-Private Partnerships When Investigating
Partnerships: Forming, Storming, and Norming
Learn from experienced speakers as they discuss the elements of effective and
successful partnerships as well as how to take advantage of, and participate in,
brand protection/anti-counterfeiting partnerships. Specifically, panelists will
discuss their experiences, challenges, and ways to overcome challenges to: (1)
initial partnership formation, (2) problem identification and strategy development,
and (3) group/team dynamics and relationship building.
Partnership: Performing and Transforming
Continue to learn about the elements of effective and successful partnerships as
protection/anti-counterfeiting partnerships as speakers discuss (4) strategy
implementation and dealing with success, and the (5) partnership lifecycle.
RETURN ON INVESTMENT
How Can We Measure the Value of Brand Protection Programs?
Brand protection professionals must monitor the returns on investment in their
program to ensure they are being effective and to convince executives of their value.
Attendees will hear about current ROI research from academic and industry
partners and learn how leading firms measure their return on investment, including
their monetary and non-monetary metrics.
Attendees may be interested in the Center’s research on ROI, published in its Backgrounder
Series: Measuring Product Counterfeiting: Insights from Current Research and Practice.
Metrics and Brand Protection Valuation
Gain insight into the implications of an A-CAPP Center benchmarking study on
brand-owner approaches to measuring the return on investment of their brand
protection programs. The discussion will focus on the lessons derived from an
analysis of the performance metrics employed by the firms.