SUMMIT AGENDA
OCTOBER 5 , 2016
Lansing Center 333 East Michigan Avenue
Lansing , MI 48933
DETAIL
11:30a - 12:15p Spark Tables III ( continued )
Return on Investment ( ROI ): Brand Protection Programs
Will Demerer , Doctoral Student , Department of Accounting and Information Systems , Michigan State University
Karen Sedatole , Professor , Department of Accounting and Information Systems , Michigan State University
High Top 10
DAY DAY
2 2
Trade Facilitation : Trade Enforcement Act of 2015 (“ Customs Reauthorization ”) Implementation
Kasie Brill , Director of U . S . Intellectual Property Policy , U . S . Chamber of Commerce Global Intellectual Property Council
High Top 11
12:15p - 1:30p Lunch , Networking , Exhibit Booths
River Street Concourse / River Street Pub
1:30p - 2:15p Discussion Roundtables III
Risks to Brand Protection in the Supply Chain
Jay Kennedy , Assistant Professor , Center for Anti-Counterfeiting and Product Protection and School of Criminal Justice , Michigan State University
Brandon Sullivan , Assistant Professor , Center for Anti-Counterfeiting and Product Protection , Michigan State University
Judy Whipple , Professor , Department of Supply Chain Managment , Michigan State University
Roundtable 1
Engineering Developments
John Verboncoeur , Research Dean , College of Engineering , Michigan State University
Roundtable 2
Return on Investment ( ROI ): Brand Protection Programs
Will Demerer , Doctoral Student , Department of Accounting and Information Systems , Michigan State University
Karen Sedatole , Professor , Department of Accounting and Information Systems , Michigan State University
Roundtable 3
Partnering with the U . S . Government Overseas Conrad Wong , Attorney-Advisor for China and Enforcement Units at Office of Policy and International Affairs , United States Patent and Trademark Office
Roundtable 4
11