BIOGRAPHIES
PANEL SPEAKERS
Hairong Li is a professor in the Department of Advertising and Public Relations , College of Communication Arts and Sciences , Michigan State University . His research has covered the uses , effects and implications of digital technology in advertising , communication and marketing , with recent focus on digital analytics . He has published extensively and been rated a productive scholar by four citation studies . His articles have appeared in many leading journals , such as the Journal of Advertising , Journal of Advertising Research , International Journal of Advertising , Journalism and Mass Communication Quarterly , New Media and Society , Journal of Computer-Mediated Communication , Journal of Consumer Psychology , Psychology and Marketing , Journal of Interactive Marketing , and Journal of International Business Studies . Dr . Li is a founding editor of the Journal of Interactive Advertising and an editorial board member of three major academic journals in the United States and Europe . His professional experience also includes visiting professor at City University of Hong Hong , guest editor of a special issue on big data in advertising for the Journal of Advertising in 2016 , chair for the American Academy of Advertising 2014 Preconference on big data for advertising research and education in Atlanta , executive director for Panmedia Institute in Beijing , senior visiting scholar at Tsinghua University , chair of the American Academy of Advertising 2009 Asia-Pacific Conference in Beijing , chair of the AAA 2004 Publications Committee , and Fulbright Scholar at Nanyang Technological University in Singapore .
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Conrad Wong is an Attorney-Advisor with the China and Enforcement Teams of the Office of Policy and International Affairs ( OPIA ) at the headquarters of the United States Patent and Trademark Office ( PTO ) in Alexandria , Virginia . He handles intellectual-property enforcement issues concerning China and Taiwan , as well as countries forming the ASEAN ( Association of Southeast Asian Nations ) and APEC ( Asia-Pacific Economic Cooperation ) economies . From 2007 to 2012 , he was the Intellectual Property Rights Officer with the United States Consulate General in Guangzhou , China , with responsibility for American intellectual-property issues in southern China and supervising the PTO branch there . He has 23 years of experience in intellectual-property matters , representing the United States Government and the private sector . In 1993 , he joined the PTO as a Trademark Examining Attorney , became a Senior Attorney , and then joined the Office of Policy and International Affairs . He has litigation experience in insurance-defense matters with the law firm of Jordan , Coyne , and Savits in Washington , D . C . He served as a government-relations executive with the Specialty Equipment Market Association ( SEMA ), a trade association representing the automotive and vehicle aftermarket industry . A native of Palo Alto , California , he is a graduate of The Johns Hopkins University and Georgetown University Law Center . Fluent in Cantonese , he is admitted to practice law in the District of Columbia and the State of Maryland . He is an avid classic American automotive enthusiast ( 1960s and 1970s vintage ), and a tenor drummer with the City of Alexandria Pipes and Drums , where his spouse is a piper .