Dear Summit Participant,
Welcome to the beautiful Michigan State University campus in East Lansing,
Michigan, for the 2015 A-CAPP Center Brand Protection Strategy Summit.
Since our launch in 2009 as the first academic body focusing on the
complexities of anti-counterfeiting and product protection, we have built our
Center through close partnerships with brand owners. We work closely with
industry, and other stakeholders, to learn about the brand protection issues of
most concern to them and to develop platforms of research, education and
outreach that support their missions. This Summit provides us an opportunity to further share
our ongoing work and insight exclusively with our brand owner partners. As you will see, the
agenda is based on cutting-edge research conducted by MSU faculty and field-based lessons from
industry and law enforcement. Our hope is to help facilitate a dialogue of opportunities for
industry to work with academia to further data-driven, research-based anti-counterfeit and brand
protection strategy.
Please take this opportunity to further connect with the A-CAPP Center and its staff, as well as
to network with your colleagues, peers, and experts, throughout the many and diverse formal and
social activities we have planned. We hope you find great value in this exclusive opportunity to
engage interactively in discussions about challenges and strategies in brand protection—both
current and emerging.
As part of your visit, be sure to take some time to enjoy the fall colors in Michigan, or golf at one
of the many local courses. Should you have any questions, please feel free to reach out to me or any
member of the A-CAPP Center team.
Best regards,
Jeremy M. Wilson, Ph.D.
Director, A-CAPP Center
Professor, School of Criminal Justice