BRANDING INTRODUCTION
WHAT IS BRANDING ?
Brand is defined as the recognition and personal connection that forms in the hearts and minds of stakeholders and other key audiences . We must ensure the brand that emerges is a positive one , leading to trust , loyalty and advocacy for our products . More than a marketing responsibility , branding spans across a company , weaving through interactions , culture , communications , products and services .
BRANDING IS IMPORTANT
Brand identity is built and maintained through accumulated experience at every point of contact . All communications , including internal documents , are important and need to reflect brand values . By using correct and consistent branding , we will do the following :
• Maintain a clear , strong and consistent message
• Unify our communications
WHY BRAND MATTERS
Our success depends on our ability to build good relationships with partners , employees , clients , and volunteers . A brand is the promise to deliver success . Broken promises risk the brand losing loyalty .
• Ensure the quality and integrity of the brand
• Help to consistently build good relationships
• Reflect brand image
• Support brand values
• Create trust within the company and outside
APPLYING THE BRAND
• Preserve the quality and integrity of the brand
It is important to uphold the integrity of the brand within the design schemes of all marketing assets . Significant investment has been made in developing the iS Clinical brand and designing the corresponding artwork , and the payoff only comes when the brand is used in a consistent and professional manner .
For any concerns or questions relating to our branding , please contact the Innovative Skincare Marketing Department at : marketing @ innovativeskincare . com
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