HASHTAG GUIDELINES
Utilizing hashtags on Instagram is integral to a social media publishing and engagement growth strategy . It is recommended to incorporate brand , product , content theme , and skincare-related hashtags within Instagram captions . It ’ s also a useful practice to include a series of macro and micro hashtags in the comments related to the shared content , helping to increase engagement and visibility .
It is advisable to test a variety of hashtags , starting with 5-10 hashtags and moving up to the maximum of 30 hashtags , to see what works best for each territory and the Instagram community . It is essential to use hashtags relevant to specific content of the account , abiding by the algorithm rules of Instagram .
Below are examples of content published on the @ iSCLINICAL Instagram with a mix of brand , product , content theme , and skincare-related hashtags . The brand , product , and content theme hashtags ( ex : # iSIngredients ) were added to the caption , and skincare hashtags were added as a comment :
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