ON-BRAND CONTENT
BRAND VOICE
• Copy should be engaging and educational .
• Utilize product focused talking points .
• Utilize hashtags that build an active iS Clinical community in your market .
• Include English in captions , in addition to your territory language .
IMAGERY
Design elements that are brand relevant include :
• Clean backgrounds that are light and bright .
• Botanicals & ingredients ; must relate to product ingredients being mentioned or featured .
• Scientific imagery , such as lab coats , beakers , flasks .
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