PRODUCT CATEGORIES
FOUR STEP REGIMEN
Products have a primary and / or secondary benefit ( s ) that follow the regimen application steps of Cleanse , Treat , Hydrate and Protect . Products and facials that are only available to professionals do not fall under these regimen categories .
STEP BUBBLES
( Single category )
The primary benefit bubble icon is always Blue PMS 072 C . The secondary benefit ( s ) bubble icon is always Blue PMS 072 C at 30 % tint . Benefits that do not apply to a product are always Black at 25 % tint . Step numbers are always 100 % White .
USING PRODUCT CATEGORIES
Use Fruitiger LT Std when categories are written out . Use a comma and / or the ampersand when a product has multiple categories .
( Multiple categories )
PMS 072 C CMYK : 100 97 2 3 RGB : 0 11 140 Additional Printing Specifications TICA-17133 - ( with gloss UV ) TICA-17145 - ( with satin AQ ) TICA-17143 - ( with soft touch )
PMS 7681 C
CMYK : 43 27 6 0 RGB : 147 167 203
( Professional category )
30 % Black tint
RGB : 199 200 202
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