TABLE OF CONTENTS
6
8 10 15
21 24
26 28
36
BRANDING INTRODUCTION About Branding
BRAND IDENTITY Company & Brand
INTELLECTUAL PROPERTY Wordmarks & Symbols
LOGO : MEANING Proper Use of Logo Primary & Secondary Logos Misuse of Logo
TAG LINE
SPELLING & GRAMMATICAL PREFERENCES Capitalization
FONTS & COLORS
IMAGE USE Image Use in Design Lifestyle Images Stock Images Email Signatures
PRODUCT GUIDE Product Categories
40
SOCIAL MEDIA Create New Channels Using the Correct Logo Standard Bio Brand Voice Imagery
42
SHARING CONTENT Use of Relevant Hashtags
44
HASHTAG GUIDELINES
48 50 54
CONSUMER ENGAGEMENT
PR MOCKUPS Guidelines on Sharing
WEBSITE Web Color & Standards