TAG LINE
PROPER USE OF TAGLINE
The tagline is a thought-provoking way to brand our company and should be used on all marketing materials that promote the company , our iS Cancer Care ® program , and the iS Clinical brand as a whole . Its color is dependent on where it is used and whether it is promoting the brand , the company , or a program ( e . g . it may be written in PINK PMS 227C for iS Cancer Care materials ).
The tagline should not be used on materials where it will be too small to be legible or aesthetically pleasing .
Always use the outlined versions provided in the iS Clinical Marketing Library .
COLOR & USAGE
The Primary logo color is Blue PMS 072 C . For dark backgrounds , the secondary choice is 100 % White . The third option is Metallic Silver PMS 877 C , which looks gray in digital output . For one color print collateral reproductions , the logo is 100 % Black .
Pink ( PMS 227 C ) is used for iS Cancer Care only .
CLEAR SPACE
The tag line must maintain surrounding clear space as indicated here . Measurements are based on the scale of the upper case E in the word SCIENCE .
2.2x 2.2x
2x x = E ( from SCIENCE )
2x
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