Brand Guide | Page 17

PROPER USE OF LOGO

PROPER USE OF LOGO

IS CLINICAL SECONDARY LOGO
The iS Clinical secondary logo is a horizontal layout used on packaging and marketing collateral at the discretion of the marketing department .
COLOR & USAGE
The primary choice for the logo color is Blue PMS 072 C . For a dark background , the secondary choice is 100 % White . The third option is Metallic Silver PMS 877 C , which looks gray in digital output . For one color print collateral reproductions , the logo is 100 % Black .
CLEAR SPACE
The by-line must maintain surrounding clear space as indicated here . Measurements are based on the scale of the upper case E in the words Innovative Skincare .
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