2013 BRAND GUIDELINES
Our Message and Vision
MESSAGE AND VISION
Message
The College of Arts & Letters (CAL) is a vital
force that puts the arts and humanities into
action to create meaningful impact in our world.
We are bridging tradition with present and future
concerns. We are strongly future oriented and
leverage new opportunities and technologies in
pursuit of humanities concerns. We accomplish
this while infusing arts and humanities thinking
into the campus community and creating a
culturally vibrant environment that enhances the
students’ learning experience. We strive to create
synergy by connecting the passion for the life
of the mind and the transferable skills that our
majors offer.
Vision
• Develop a distinctive integrated excellence in
fostering both the life of the mind and the more
applied aspect of the ‘humanities at work.’
• Become known as a unit deeply informed
by and infused with new technologies for
academic transformation with a focus on the
advancement of capacity in IT, educational
technology, digital humanities, digital arts and
media within a global context and with an
entrepreneurial focus.
• Transform CAL into a committed learning
organization that is research and evidence
based and driven to continual improvement.
MICHIGAN STATE UNIVERSITY
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College of Arts & Letters