2013 BRAND GUIDELINES
M e a n i n g & U s a g e o f t h e Ta g l i n e
TAGLINE
Claim a Better Future
The tagline for the College of Arts & Letters
communicates to potential students and
employers that the students and graduates
Proper Usage
of the College have both the passion and
the skills to inspire, create, solve, and impact
their lives and the world around them.
See pages 23-24 to view samples of the use
of the tagline in actual design projects.
Reversed on Solid Background
“Claim A” is centered between the “B” of Better
and “F” of Future, with it’s baseline lining up with
left side of the top stroke of the “F”.
MICHIGAN STATE UNIVERSITY
“Claim A” is centered between the “B” of Better
and “F” of Future, with it’s baseline lining up with
the top of the “F”.
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