2013 BRAND GUIDELINES
When to Use the Ampersand
THE AMPERSAND
The Unique Mark of the College of Arts & Letters
The ampersand (&) is a unique mark that
symbolizes the multiplicity of the students
and faculty who make up the college, as well
&
as our dual focus on the arts and humanities.
The Bickley Script Ampersand (with Gotham)
It can be used as a stand-alone graphic
Passionate
element, as well as being the “and” to join
Motivated
two words together.
See page 31 for samples of the ampersand
usage in actual design projects.
&
The Elephant Ampersand (with Gotham)
Engaged
Creative
MICHIGAN STATE UNIVERSITY
20
College of Arts & Letters