2013 BRAND GUIDELINES
Priority Themes
• Balance of passion/heart and skills.
• Graduates take action and make
“better” change happen.
• Diversity – racial, geographic and
in perspectives, and in how College of
Arts & Letters graduates apply this
thinking to impact society.
• Incorporation of MSU brand elements
to increase employer recognition.
Power Words and Phrases
Passionate
Creative problem solvers
Proactive
Relatable
Inspiring
Ampersand
Word Combinations
Motivated
Creative & Engaged
Boldness
Entrepreneurial & Collaborative
Creativity
Imagine & Inspire
Diverse
Lights, Camera, & Action!
Balanced
Create & Transform
Energetic
Leaders & Game Changers
Critical thinkers
Diverse & Interdisciplinary
Successful
Cultured & Articulate
Professional
Progressive & Resolute
Distinct
Arts & Letters
Engaged
Empowering
Cutting Edge
Research Leaders
Globally Aware
Game Changers
MICHIGAN STATE UNIVERSITY
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College of Arts & Letters