2013 BRAND GUIDELINES
Our 4 Brand Principles
In an effort to extend our brand identity and set
a tone that articulates the goals and mission of
the college, we will focus on 4 principles and
convey these through various communications
with our team and stakeholders. The 4 CAL
brand principle characteristics are:
CREATIVITY & INNOVATION
PROBLEM SOLVING
GLOBAL AWARENESS
SOCIETAL & CULTURAL IMPACT
MICHIGAN STATE UNIVERSITY
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College of Arts & Letters