Brand Development Suite Flyer - KeHE elevate CAREtrade DIVERSEtrade ECOtrade


At KeHE ® , we are on a mission to provide optimal distribution solutions and value-added sales and marketing services to our customers and suppliers . crazy GOOD TM Supplier Solutions was created to support brands that align with our purpose to SERVE to make lives better and to increase opportunities for them to succeed in a highly competitive marketplace . Each of these programs work with brands that identify with a mission that uniquely meets the needs of shoppers , retailers , and communities across the nation .
With our commitment to innovation , KeHE elevate™ supports our retail partners by highlighting new and early-stage brands . Allowing for brands to reach their full potential and to fulfill customer cravings , KeHE ’ s Category Management team works with each brand to ensure their growth allowing them to reach more shelves nationwide .
Our purpose at KeHE is to SERVE to make lives better and we are proud to work with brands with that common purpose , which is why , we started our CAREtrade ® program . We support mission-based brands that provide good-for-you products and help make the world a better place . Bringing mission-based brands to the forefront allows consumers to connect with the products they purchase .
We believe that we are stronger together . Diversity and inclusion are important to us and consumers . KeHE ’ s DIVERSEtrade™ program supports women , minority , disabled , Veteran , and LGBTQ certified suppliers to help them better navigate distribution , remove barriers , and increase opportunities for success .
KeHE is proud to announce our ECOtrade™ program , where we partner with brands that are committed to protecting the environment . We support brands that focus on a significant climate action , such as net zero , carbon negative or neutral , and science-based targets .
KeHE ’ s exclusive brands , CADIA ® and MADE • WITH™ , focus on natural , organic , and non-GMO products , making it easy for shoppers to identify organic goods and what they have to offer . Made with simple ingredients and sustainable practices , our exclusive brands create high quality products , at an affordable price point , that will set apart store shelves from the rest .