Brain Aneurysm Foundation Event Planning Guide 2016-BAF-Event-Manual | Page 11
SPONSOR
GUIDELINES
EVENT SPONSORSHIP ENGAGES
COMPANIES THIS WAY:
• Provides valuable exposure for their company;
provides them with a tax-exempt donation;
and demonstrates their commitment to social
responsibility within the community
• Brings additional revenue to your event that
offsets event expenses, therefore making the
fundraising campaign more expensive
• Provides additional vehicle for promoting your
event and may also increase participation via the
company’s population
Corporate Sponsorship & In-kind Donations are a win/win
partnership for all! Companies gain great exposure by their
charitable contribution to the Brain Aneurysm Foundation,
while their contribution helps pay for the expense of
running your event.
There are various tiers of sponsorship and you should
select the ones that you are most comfortable with to
start. Every event is unique and you should tailor your
‘ask’ to your event, community and demographic. Be
creative and make it personal.
On the following page is a sample letter and form. It
includes facts about brain aneurysms and the Brain
Aneurysm Foundation. You may request an electronic
version of this letter by emailing [email protected] so
that you may customize it for your event. Email us the
letter for approval before distributing.
All corporate sponsorship donations should be payable to:
Brain Aneurysm Foundation
(with the event name in the memo.)
Donations can be made directly to your event pages,
online with a credit card or mailed to us with the
appropriate form (see Corporate Sponsorship Form and
In-kind Donation Form in your event kit).
Donations of smaller ticket items with a value of $100 or
less will be acknowledged as a donation but not as a logo
event sponsor. An example of this would be gift cards for
a raffle.
You want to structure your corporate sponsorship
request to incent companies to give more to receive
greater exposure for their support.
An Event Planning Guide from the
FUN WAYS TO FUNDRAISE
10