Brain Aneurysm Foundation Event Planning Guide 2016-BAF-Event-Manual | Page 11

SPONSOR GUIDELINES EVENT SPONSORSHIP ENGAGES COMPANIES THIS WAY: • Provides valuable exposure for their company; provides them with a tax-exempt donation; and demonstrates their commitment to social responsibility within the community • Brings additional revenue to your event that offsets event expenses, therefore making the fundraising campaign more expensive • Provides additional vehicle for promoting your event and may also increase participation via the company’s population Corporate Sponsorship & In-kind Donations are a win/win partnership for all! Companies gain great exposure by their charitable contribution to the Brain Aneurysm Foundation, while their contribution helps pay for the expense of running your event. There are various tiers of sponsorship and you should select the ones that you are most comfortable with to start. Every event is unique and you should tailor your ‘ask’ to your event, community and demographic. Be creative and make it personal. On the following page is a sample letter and form. It includes facts about brain aneurysms and the Brain Aneurysm Foundation. You may request an electronic version of this letter by emailing [email protected] so that you may customize it for your event. Email us the letter for approval before distributing. All corporate sponsorship donations should be payable to: Brain Aneurysm Foundation (with the event name in the memo.) Donations can be made directly to your event pages, online with a credit card or mailed to us with the appropriate form (see Corporate Sponsorship Form and In-kind Donation Form in your event kit). Donations of smaller ticket items with a value of $100 or less will be acknowledged as a donation but not as a logo event sponsor. An example of this would be gift cards for a raffle. You want to structure your corporate sponsorship request to incent companies to give more to receive greater exposure for their support. An Event Planning Guide from the FUN WAYS TO FUNDRAISE 10