Marketing to WOmen
Through interaction, women find even more information about your product or service and begin to build an emotional bond to it. This builds that “Got-A Have It” feeling.
Example: Julie, Amy, and Brenda say that it has worked for them…so, therefore I MUST try it myself.
Now, Julie, Amy, and Brenda might be moms in their offline playgroup, or they might be ladies on a message board… Perhaps they might be testimonies from other women on your site.
You want to give women as much interaction on YOUR site as possible (without making your site cheesy, cluttered or distasteful).
Remember, the more information that they can find from YOU will help raise their comfort level... without feeling the need to check you out in other places.
Turn the page for some sure fire ways to be interactive with your female visitors:
✔ Via pictures on your website (of other females – women can instantly relate);
✔ An email list (and RSS feed, ideally) where you can be even more personal with them.
✔ Give them a way to give feedback, submit ideas, or ask questions (such as a Blog, or Forum);
✔ Pictures of you, and messages from you on your site (let them learn more about YOU on your site);
✔ Let women see testimonies, reviews, or pictures of others who have bought, use, or enjoy your service or product
Women shop socially – even online. Men shop with the mindset, “In, out, and back on the road!” However, women take their time, gather their information, savor the experience, shop around, compare...and they listen to...
•What YOU have to say on your website and in your emails!
•What others are saying on your site through testimonies!
•What you or others are saying through blogs!
•What others are saying on message boards!
Through Interaction and
Relationship Building