BOSSNews Magazine Winter 2014 | Page 23

Professional branding

Tips for Building the Professional Brand You Want

•Keep your personal life private.

•Practice your elevator speech.

•Use the professional photos.

•Be active on social media, or stay away.

•Educate yourself consistently.

•Do your research.

Pulling it All Together

The internet has made it easier than ever to establish your own professional brand. However, it is just as easy to project a bad image of yourself as a good one. Work on building a consistent professional brand that is visible to potential employers both online and offline. It can help you stand out from the crowd and land that ideal job much faster.

For the Job Hunter