BOSSNews Magazine Spring 2014 | Page 24

Before, you might have fallen back into a basic everyday black because you thought it looked chic and sophisticated (which it can don’t get us wrong) but, you may be signaling to those around you that you are depressed, unimaginable, or dark spirited. This is the power behind color psychology.

Of course skin tone, hair color, body type,etc can affect these generalizations. However, the science behind the physiological effects color has on those around us should not be ignored. And when stakes are high a little attention to detail can go along way.