REPORT
Rubya turns designer: 'A
girl’s just trying to make
the most of her youth'
A
n actor, a model and a singer, Rubya Chaudhry is
adding 'designer' to her sizable list of credentials.
She hinted the same on Instagram several moons
ago, posting a picture of a lace duster jacket that will be
part of her first collection:Her clothing line is in collaboration with the Patiher label, a Karachi-based line that
does bridals and formal wear.
BOOM talks to Rubya about her latest venture:
BOOM: You're an actor, a model, a singer, and now a
designer. You seem bent on exploring a different creative field ever so often... So what has inspired you to
design your own clothing line?
Rubya Chaudhry: Being a dreamer
and sufficiently popular has its benefits, and a girl’s just trying to make
the most of her youth. Being a singer, actor and a model all have to do
with performance-related art, which,
to me, aren’t very different from one
another. I honestly don’t know what
my reason for existence would be if
I weren’t always at it; something or
the other that excites me, challenges
me, makes me feel alive. And yes, all
the things I take on, do precisely that.
As a model, there came a time when
I started hating dressing up. I’m still
pretty laid back when it comes to styling myself…but I get bouts of excitement and go all out on occasion. What that period did to
me was give me a new perspective on my personal style.
It was a part of growing up, and it changed the way I felt
about fashion. It gave me an individualistic approach,
made me put my heart first. It made me comfortable and
courageous. In all honesty, I’m my own inspiration for
this line; the thinker, the wanderer, the little girl that I’ll
always be, the woman that I am. And I’m lucky to have
Supria Rehman partnering me in my madness. She’s a
qualified fashion designer with an already running, successful brand called Patiher. All I want is fun, effortless
fashion; pieces that I would happily wear myself, and
use as much organic fabric as possible to stitch them.
So far, I’ve had nothing but fun creating designs and
choosing colors and fabric…it’s like I’ll envision anything
and Supria will make it happen. Quite magical. Rubya
Chaudhry with Supria Rehman, the founder of the Patiher label Rubya has partnered with – Photo courtesy
Rubya Chaudhry
BOOM: Could you tell us more about your partner la-
bel? Patiher appears to be a new label that's primarily
focused on bridals and formal wear.
Rubya: Patiher was established about 8 years ago by
Supria Rehman. Her designs are a manifestation of rich
fabrics, textures and patchwork embellishments. A lot of
her work speaks volumes of our glorious heritage; inspired by the architecture of Moen-jo-Daro and Harappa
civilizations. Patiher does smart casual wear as well.
She has an eye for impeccable workmanship and original ideas to put that craft in orde