FA S H I O N R E P O R T
any Silk Mills and the association continues with a series
of lines to be released over the year. This time, Zainab
is LSM’s sole designer – Farah Talib Aziz was also part
of the entourage in 2015 – and the pressure is on. The
designer feels fairly confident, though, about her upcoming line.
“There are some very summery pastels and design inspirations run the gamut from vintage florals to Victorian
scribbling and fringed mirrors. The lawn formula remains
the same; with chiffon and silk dupattas and embroidered detailings but it is a collection that is very variant,
presenting options for the day as well as evening-wear.”
Indian actress Jacqueline Fernandes is, once again, the
face of Zainab’s lawn, adding in the Bollywood chutzpah
that never fails to enamor us.
Zara Shahjahan
Zara Shahjahan’s veered towards the traditional this
year with a lawn line that she describes as ‘mostly desi’.
“There are ajraks, block-prints as well as vintage and
floral inspirations,” describes Zara. “Lawn’s a uniquely
Pakistani phenomenon and we wanted to keep it close to
our roots.” Following last year’s ‘copycat’ blame-game,
where some of Zara’s lawn prints were caught out as
replicated from international fashion, the designer’s also
making sure that this year’s collection is absolutely original. “We’ve been very careful,” she laughs.
FTA for Crimson
Farah Talib Aziz has a well-known penchant for florals
but according to brand manager and Farah’s daughter,
Maliha Aziz, the designer’s upcoming Crimson lawn
is ‘not going to be a floral bomb’. “We’ve incorporated
some classic prints, emulating impressionist paintings,
the architecture and charm of old cities and screenprinting effects,” she says. “There is chika