REPORT
Revealed: Why Bigg Boss
celebs fail to make it big
after the show!
B
igg Boss may be India's number one reality show!
But history has it that most celebs do not know
how to handle the instant fame once they attain
stardom from it. They are unable to propel themselves
to the next level and fade and fizzle out, or return to their
past status over time. So why does this happen? "It is
not only important to be a star, but crucial to maintain
the buzz and constantly grow from it. And that's where
the maximum 'BB returns' falter," remarks Bollywood
PR guru Dale Bhagwagar who has handled the media
for a full 20 contestants since the first season. "The instant success and newfound fan base, largely consisting
of diehard, fanatical, nasty and fickle-minded idolizing
Twitterati, goes to the heads of many. They cease professional PR activity after the show, assuming they have
arrived. In all this adulatory frenzy, what they don't realize is that Bollywood industry circles work on different
parameters," analyzes the public relations expert. "After
enjoying the powerful Bigg Boss platform, the participants forget to draw up a PR strategy to sustain the momentum required to build their careers further. But the
worst scenario is for those who lack the knowledge, focus, vision, guidance, contacts and connections to promote their careers after the humongous hype," explains
the publicist.True! Given the kind of publicity the contestants get, including weekly attention from megastar host
Salman Khan, it would be very important to streamline
and channelize their future imaging and branding plans
with foresight. Even the show's winners have lacked
that.
Here is why Priyanka is as
good as any male lead
P
riyanka Chopra's acting prowess is known to all.
From Bollywood to now Hollywood, she has been
giving strong competition to her male contemporaries. In her upcoming film, Jai Gangaajal, she will be
seen playing the tough cop Abha Mathur as she takes
on crime in a corruption ridden village district. The actress' career graph has only grown by the year with her
choice of roles making her one of the most popular stars
we have today! Here's why we feel she is as good as
any male lead:
Fashion: Priyanka's first film where she held the mantle.
One of her best performances, Fashion showcased her
versatility as an actress. Her character of an aspiring
model not only won her the National Award but also the
Filmfare
Saath Khoon Maaf: This critically acclaimed film had
the actress play an Anglo Indian woman who kills her 7
husbands. Touted as the role of a lifetime by critics, the
film saw her play a 25 year old girl to a 75 year old aged
woman with such ease.
Don: The Don franchise marked her rise as an action
star. Priyanka held her own in spite of starring opposite
superstar Shahrukh Khan.
Mary Kom: The preparation and hard work put in by the
actress to get into the skin of a female boxer was impeccable. From her dialect to nuances, she totally hit the
mark.
Quantico: The actress' latest outing as the FBI agent
Alex Parrish