ARTICLE
By accident or design? When
Bollywood film content gets
leaked online
W
ith footage of Sunny Deol's soon-to-be-released film 'Mohalla Assi' being leaked online,
we find out if in such cases there's more than
meets the eye...They say, any publicity is good publicity.
When footage of an unreleased film or snapshots of an
actor's look from a fiercely guarded project are leaked
online-incidents that are not at all uncommon these
days - it causes a social media storm. It also becomes
a talking point resulting in publicity for the film.Is it safe
to hazard a guess that it might be the doing of the makers themselves? Or should we give them the benefit of
doubt? Could someone allow an intrusion of their privacy to grab eyeballs? Or is there someone out there
who's deliberately trying to harm the interests of the
filmmaker? The culprit is almost never tracked down, so
assumptions are rampant. The most common of them
is that these leaks are marketing strategies adopted by
the filmmakers themselves to create a buzz around their
films before the release.
Sunny days
For the last couple of days, the leaked footage of Sunny
Deol's long-forgotten film 'Mohalla Assi' has been doing
the internet rounds and is suddenly being talked about.
It became a rage on social media last week as most
members of its star cast are seen mouthing expletives in
it apart from some sexually explicit scenes. Incidentally,
the film is slated to release next month.
Legal wrangles
Sunny and the film's director Chandraprakash Dwivedi
have also landed in legal trouble. A complaint has been
registered against them by the Varanasi-based organisation Sarvajan Jagruti Sanstha. Its mem