C A R E E R’ S
How To Brand Yourself At
A Job Interview
E
ven if you have a good resume and good recommendation from industry reputed personalities, it
is tough to find job these days. And if that’s not
enough, you need to go through the dreadful interviews.
It is very important to sell yourself well, once you are
seated in front of the interviewer. As a job applicant, you
need to sell yourself as a brand to a potential employer,
the same way a salesman would do to push you to buy
that particular smartphone. Remember they are investing their trust and as a job applicant, you need to win
over that trust for them to employ you for the job. To
crack an interview successfully, you need to know these
5 tips:
Know your task
Make a mission and visualize of your brand before going
for an interview. You can talk of any good brand, Nestle,
Red Bull or Pepsi; they are aware what brand sells. For
example, Red Bull doesn’t sell the product directly, they
sell you the energy. Similarly, you cannot directly sell
yourself.
Tell your story
You should present your qualities expressively, in a way
that makes the most powerful statement. For instance,
take the hipster brand Paper Boats that sells fruit juices.
They tell you stories and by the end of the story you sub-
scribe to their plan. Be animated. Be enthusiastic. Most
importantly, be trustworthy, says an industry expert.
Know who’s in front of you
You need to know your interviewer well just the way the
brands know their audiences. In the age of Linkedin and
Facebook, follow your employer/interviewer or HR if you
know them. Know what their company exactly does and
what job they are entitled to. Only when you know your
buyers, then can you create a campaign.
Give them evidence
The interviewers need evidence no matter how much
experience you have. Just don’t say, you are a good
team player. To that add it that you were the captain of
school football team and narrate a story of your victory.
You can definitely narrate stories that are appropriate for
your position.
Brand needs to match
Never join a company for the sake of working. Ensure
that you know the company well and they know your
value. At the time of interview, make your liking and willingness very clear. If you don’t connect with the brand,
then it is a poor match.
If you follow these 5 tips, chances are that you may land
that megabucks paying dream job with ease. If you dont,
there is always the next time.
46 | BOOM