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New roadshow comes to East Midlands/ News Release Nottingham to increase awareness of persistent tummy troubles as possible New roadshow comes to Nottingham to increase awareness signs of cancer of persistent tummy troubles as possible signs of cancer Protecting and improving the nation's health m to increase awareness ossible signs of cancer A new Be Clear on Cancer roadshow has visited a number of places of worship and community organisations across the Midlands, including God’s Vineyard Church, United Holy Church and Full Gospel Revival Centre in Nottingham, to raise awareness that tummy troubles lasting for three weeks or more could be a sign of cancer, but diagnosing it early makes it more treatable. In East Midlands around 25,300 people are diagnosed with cancer each year and around 11,700 people die of the disease. The roadshow, which is part of a wider campaign that has been launched by Public Health England in the Midlands, is encouraging anyone suffering from symptoms such as persistent diarrhoea, bloating or discomfort in the tummy area, to see their doctor. These problems can be a sign of a number of different cancers, such as bowel, ovarian or pancreatic. The Be Clear on Cancer roadshow has been touring the Midlands. At the roadshow events, campaign information leaflets have been distributed and trained community ambassadors have been engaging in conversations with Black Africans, Caribbeans and South Asians about the campaign. Around nine in 10 cases of cancer are diagnosed in people aged 50 or over, and the earlier it is diagnosed, the greater the chances of survival. Raising awareness is crucial, as a recent survey in the Midlands shows that only one in six (16%) over 50s would see their GP if they felt bloated for more than three weeks and only one in four (24%) would go to the GP if they had experienced discomfort in the tummy area for over three weeks. Olawale Ogunmola from God’s Vineyard Church in Lenton, Nottingham said: “The Be Clear  on Cancer campaign is a great initiative, helping the local community become more knowledgeable about the symptoms of cancers via outreach activity and ethnic media.” The campaign is also being supported by local celebrities Emile Heskey and Micah Richards: Former professional footballer who grew up in the Midlands, Emile Heskey, said: “It is really important to be raising awareness about the different signs of cancer within the black community. I wouldn’t have thought that having persistent tummy troubles could be a sign of cancer, but now I know, I want to help spread the word so that others know too. Professional footballer for Aston Villa who lives in the Midlands, Micah Richards said: “We know that cancer is still a taboo in the black community but we need to talk openly about it especially as knowing the possible signs of cancer and going to see the doctor if you have any of them could save your life. Go to your doctor, don’t be embarrassed or shy about it. It’s probably nothing serious but it could be a sign of cancer. Talk to your loved ones too. If you know anyone who has any of these symptoms, encourage them to see their doctor.” Ogunmola from God’s Vineyard Church in Nottingham said: “The Be Clear  on Cancer is a great initiative, helping the local ty become more knowledgeable about the Furthermore, the survey found many residents are s of cancers via outreach and ethnic concerned that they would be wasting their activity GP’s time if they went to see them about such problems. The Be Clear on Cancer community ambassadors have been encouraging people who may be experiencing persistent tummy troubles to see their GP and explaining that their doctor will want to see them. For further information about tummy troubles as possible signs of cancer, please visit nhs.uk/ tummytroubles. paign is also being supported by local